Consumers are beginning to value quality over quantity (WGSN).
Consumers will shop more online than in-store due to virus lockdown and restrictions (WWD).
Over past years experience gifts have been climbing in popularity, but a shift back to material gifts in addition to meaningful and personalized gifts will take place this holiday season (WWD).
As people search for meaningful connections during this isolation period, virtual brand communities will provide a safe place for the brand's fans to connect with others meaningfully and the companies themselves (WWD).
Medium priced and entry brands will have to upgrade their customer service and build a more customized experience to compete (WWD).
Post Virus: some consumers will be comfortable with in-person interaction while others will be less eager to leave their home and shop brick and mortar. A business will need to adapt to various comfort levels (WGSN).
BE VALUE CONSCIOUS
Post Virus: It’s not just about the products anymore as consumers become more value-focused and socially conscious when deciding where to shop. Companies need to connect with customers on a deeper level by using their platform for social causes, treating their employees well, etc. (WGSN).
Post Virus: Distress about personal health, hygiene, and protection will top the consumer priority list due to the Covid-19 pandemic (WGSN).
Post Virus: cleanliness will be essential as customers want to shop in safe environments. There will need to be merchandising adjustments for social distancing, limitations for the number of shoppers, a touchless experience, thermo-scanners, and sanitation stations (WWD).
Post Virus: Stores will need to provide top-notch customer service with little human interaction. Embracing an efficient omnichannel and client-centric approach will define a brand's success as a smooth transition and integration between online and brick-and-mortar will be critical to responding to consumers' evolving demands (WWD).