COVID-19

has turned the world upside down and the Retail industry has been hit hard.

It feels like brands and retailers are filing for bankruptcy right and left. Stay-at-home orders and the fear of getting sick has resulted in consumers shopping online and so many other changes are taking place. A new digital age is no longer in the future; it’s here, and this dashboard will help you navigate it.

PRODUCT INSIGHTS

Thermoregulating bases and mid-layers are opportunities for retailers as people continue to work from home (WGSN).

Webcam ready necklines so you can look your best on Zoom (WGSN).

Stylish lounge items continue to rise in popularity as some might be working from home indefinitely. Details that add comfort like elastic waistbands are essential (WGSN).

As opposed to seasonal trends, emphasis on basics and neutrals might be crucial as budgets tighten (Washington Post).

We see less demand for workwear like blazers and pencil skirts (Washington Post).

Interest in masks and protective clothing is at a high. Antiviral textiles might make their way into mainstream apparel, as people are more concerned with health and hygiene (WGSN).

A turn towards new forms of transportation such as biking will pop up as people avoid taking public transit to work. This will result in a need for commuter clothing and versatile sporty items (WGSN).

Less interest in workwear and more interest in hoodies and sweatshirts (Washington Post)

We are finding more face coverings built into apparel (WGSN).

CONSUMER INSIGHTS

QUALITY PLEASE

Consumers are beginning to value quality over quantity (WGSN).

ECOMMERCE WAY

Consumers will shop more online than in-store due to virus lockdown and restrictions (WWD).

Over past years experience gifts have been climbing in popularity, but a shift back to material gifts in addition to meaningful and personalized gifts will take place this holiday season (WWD).

BE MEANINGFUL

As people search for meaningful connections during this isolation period, virtual brand communities will provide a safe place for the brand's fans to connect with others meaningfully and the companies themselves (WWD).

BE AGILE

Medium priced and entry brands will have to upgrade their customer service and build a more customized experience to compete (WWD).

Post Virus: some consumers will be comfortable with in-person interaction while others will be less eager to leave their home and shop brick and mortar. A business will need to adapt to various comfort levels (WGSN).

BE VALUE CONSCIOUS

Post Virus: It’s not just about the products anymore as consumers become more value-focused and socially conscious when deciding where to shop. Companies need to connect with customers on a deeper level by using their platform for social causes, treating their employees well, etc. (WGSN).

SAFETY FIRST

Post Virus: Distress about personal health, hygiene, and protection will top the consumer priority list due to the Covid-19 pandemic (WGSN).

Post Virus: cleanliness will be essential as customers want to shop in safe environments. There will need to be merchandising adjustments for social distancing, limitations for the number of shoppers, a touchless experience, thermo-scanners, and sanitation stations (WWD).

BE TOUCHLESS

Post Virus: Stores will need to provide top-notch customer service with little human interaction. Embracing an efficient omnichannel and client-centric approach will define a brand's success as a smooth transition and integration between online and brick-and-mortar will be critical to responding to consumers' evolving demands (WWD).

BLOGS
Why is digital transformation essential during the time of Covid-19?

Why is digital transformation essential during the time of Covid-19?

COVID-19 has impacted the way companies grapple with digital transformation. For some, companies have been investing in digital technology for cloud services and telecommuting. As a result, video software such as Zoom has been a prominent tool for meetings and events. Not only in business, but schools have also transformed their education programs online for the first time, and health services are conducting online screenings. COVID-19 highlights the need for digital transformation in such events and forecasts the future of business.

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How Nike is remaining in business during the pandemic

How Nike is remaining in business during the pandemic

Retail stores such as Macy's and Gap have suffered financial losses with COVID-19. Traditional retail stores failed to adapt to online platforms compared to Nike, which is mitigating COVID-19 losses smoothly. A New York Times article reports that Macy lost most of its sales after closing stores, and Gap furloughed nearly 80,000 store employees in the United States and Canada.

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How Covid-19 will impact fashion supply chain?

How Covid-19 will impact fashion supply chain?

Retail giants are pausing inventory, and consumers are saving their money during the pandemic. Governments are allowing essential commodities to continue and planning to open retail stores in the future. Entrepreneur reported essential products to compose a small percentage in India’s online retail industry, which is around $60 billion. Logistics and production have halted, and companies are scrambling to solve this issue.

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What is new in sustainable fashion?

What is new in sustainable fashion?

Sustainable fashion, as a concept, generated a tremendous buzz with consumers with climate change and textile worker rights. Fast-fashion will phase out with fashion companies focusing on environmental and humanitarian initiatives. COVID-19 paused the fashion community, and it is allowing brands to refocus on their goal for sustainable fashion in the future, as consumers are heading in this direction.

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