With digital transformation spearheading the world towards a very significant revolution, the fashion industry in the United States isn't far behind. Artificial intelligence has brought about some significant transformations in the retail industry and is changing the way consumers purchase clothes.
Big fashion brands have successfully been using Artificial Intelligence and data analytics to figure out trends, clothing designs, and basically what clicks with the consumers. Retailers understand how important it is to be inside the consumer's mind and think like them. AI helps them do just that.
Link Between AI and Fashion Industry
Artificial Intelligence and fashion are a very natural pairing as designers and retailers use this technology to monitor and improve the efficiency of manufacturing and supply chains in the industry. Artificial Intelligence along with data analytics monitors products, prices and also recommends ideal price ranges to increase sales and revenue. AI has really helped retailers understand their consumers and their target markets.
Not only that, but AI has also given retailers the upper hand when it comes to creativity with their high-end technology. Improved products and better product availability make customers keep coming back to the brand. Fashion is unpredictable, ever-changing and designers work extra hard to come up with new clothing lines and trends.
This constant change and dynamics in the industry, demand the use of AI and its algorithms and data to build new designs. Once the clothes are designed, analytics and operational tools are applied to smoothen out the entire manufacturing process. AI systems are now being able to spot fakes and rip-offs in the process.
Artificial Intelligence has allowed retailers to customize experiences for consumers by creating personalized experiences via emails, social media posts, and even websites. AI enabled applications to allow customers to shop with ease and convenience, try on outfits virtually, find the perfect set of clothes and accessories by simply taking a screenshot and finding similar products.
Artificial Intelligence has streamlined the whole process from start to finish. The data gathered by AI is used to make the brand more visible online. E-commerce teams of major brands use this data to make these optimizations possible along with increasing the relevance of their brand.
AI helps in cleaning product listings
The second area where artificial intelligence and its data can help is by monitoring interactions of consumers with the product listings online. The use of Artificial Intelligence in the fashion and retail is widespread, from optimizing the supply chain to using the data to increase consumer base by customizing their shopping experience.
A part of Artificial Intelligence is Deep learning, that helps machines understand and generate sensory data, which includes pictures, videos, and other visual data.
Deep learning has a lot of potential for retailers, but there is a long way to go before we can use it to its full potential. The concept that best explains deep learning is the "information bottleneck".
Deep learning models take visual and audio data and transform it into something essential during the training period. The autoencoder is a construct in deep learning - an artificial neural network that allows retailers to see the information within the information bottleneck.
The aim of AI is to increase the ease with which customers purchase clothes that are in demand. Many brands such as Amazon Alexa, Google Home, Siri, and Cortana are helping consumers make their purchase decisions.
Their voice-based interfaces prompt a series of questions that are related to their purchase and over time, start suggesting related items and so on. Similarly, fashion retailers are using AI chatbots that are enabled 24x7 to help customers with a wide range of things on their application and websites.
This is how AI and data-driven analytics can widen the spectrum of visibility online as well as offline, owing to the services retailers offer so that consumers can buy clothes with ease and convenience, without having to worry about anything.
The one problem that retailers face is choosing the right AI software or outsourcing the work to a company that uses cutting edge AI technology. One such company is Neural Trend, that aims at helping retailers make the most of AI and data-driven analytics. Neural trend helps designers maximize sales while reducing their go-to-market time window.
They offer unparalleled data analytics, and clients are better equipped to handle the dynamic market and match up to new product designs while meeting demands more quickly and accurately.
A lot of effort goes into manufacturing the clothes that we wear, and Artificial Intelligence has transformed that entire experience. Although fashion retailers and brands have not even begun using AI to its potential, they do realize that it has made a major and a very positive impact on the entire fashion industry.