The Fruit that's Shaping the Fashion Industry.

The Fruit that's Shaping the Fashion Industry.

This also adds a new source of income to farmers, creating a more sustainable and socially responsible industry. Additionally, the leftover fiber not used can be used again as fertilizer to create more pineapples. Neural Trend is constantly on a hunt to find the new trends.


Ananas Anam by Dr. Carmen Hijosa

Piñatex is owned by a company by the name of Ananas Anam, and was started by Dr. Carmen Hijosa. She is an ethical entrepreneur who was originally from Spain. With her background in leathergoods design and manufacturing, her career took her to the Philippines, and this is where Piñatex began. They are a company that prides themselves on having high social responsibility and low environmental impact, and is also cruelty free. They are concerned with the health and safety of their workers and want to be the best company they can be.

Ananas Anam works within the values of the circular economy, to enhance the well-being of the earth and its people throughout the entire life cycle of the textile. They do this through the Cradle to Cradle approach which is the safe and potentially infinite circulation of materials. The goal is to create as little waste as possible. Additionally, there are no chemicals used in production from the list of banned substances. They are focused on creating a transparent supply chain and tell the consumer exactly who made their textile. Ananas Anam works directly with people involved in the supply chain. They have a "whomadeyourfibre" campaign to show exactly who’s involved in the production process.


Piñatex and the demand for sustainability

Piñatex is tested according to International Organization for Standardization, and has passed rigorous tests for tear strength, tensile strength, light and color fastness and wear resistance. This is a highly durable textile, being water resistant, heat resistant, lightweight and flexible. These qualities create high demand of the product, as a substitute for leather and needs to be very durable for high end, luxury brands to use it. It is an extremely versatile product which can be used for clothing, shoes and upholstery.

Pineapple leather is using the leaf fibers sourced from the Philippines, and they send it to Spain, to finish the textile. They use polylactic acid (PLA), and while that is more sustainable, it takes a longer time to biodegrade. However, it is a step in the right direction and is more sustainable than PVC vegan leather and leather produced from animal hides.

Sustainability is a very vital topic in the fashion industry at the moment. Recently the industry has been trying to improve their production processes as well as the textiles they use, in response to the growing concern of pollution caused by fast fashion and the leather industry. Many celebrities have been speaking out against using leather and animal products. This brings vegan and plant based leather alternatives to the forefront. Using this textile in the mainstream also brings awareness to the general consumer that fashion needs to be more environmentally conscious. This will be a benefit to your customers since it is environmentally friendly.


Going mainstream

We are noticing that many designers are realizing it’s their responsibility to become more socially and ethically accountable. High end brands are trying to find ways to create a luxury product while also being sustainable. This is why Piñatex is breaking into the market and will make an impact on the industry and something to consider as an option of a leather substitute.

You can find the major trends of pineapple leather on our emerging trends section of our platform.

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